![One of the Greatest Marketing Plays of All Time Was a Pair of Untied Pumas | by Danny Codella | Medium One of the Greatest Marketing Plays of All Time Was a Pair of Untied Pumas | by Danny Codella | Medium](https://cdn-images-1.medium.com/max/838/1*oIJOpPo_pVPr4rJs4vJW4Q.jpeg)
One of the Greatest Marketing Plays of All Time Was a Pair of Untied Pumas | by Danny Codella | Medium
Pink Lemonade - In the 1970 World Cup quarter-final between Brazil and Peru, PUMA scored a goal even before the kick-off with an assist from Pelé. Here's how Puma and Pelé created
![Vintage, PUMA - Pele Goal - football boots, from the 1970s. | Football boots, Soccer boots, Goals football Vintage, PUMA - Pele Goal - football boots, from the 1970s. | Football boots, Soccer boots, Goals football](https://i.pinimg.com/originals/e1/13/14/e11314ca5249568cc5a51d504377b5ef.jpg)
Vintage, PUMA - Pele Goal - football boots, from the 1970s. | Football boots, Soccer boots, Goals football
![Pele once got paid $120,000 to tie his shoelaces in the 1970 World Cup match against Peru | Sports News,The Indian Express Pele once got paid $120,000 to tie his shoelaces in the 1970 World Cup match against Peru | Sports News,The Indian Express](https://images.indianexpress.com/2022/12/Pele-shoelaces.jpg)
Pele once got paid $120,000 to tie his shoelaces in the 1970 World Cup match against Peru | Sports News,The Indian Express
![Twitter 上的Maher Safi:"PUMA paid Pele $120k to tie his shoes before the 1970 FIFA final match #SportsBiz #sportsmarketing #Marketing #sports https://t.co/OiBlj3s25h" / Twitter Twitter 上的Maher Safi:"PUMA paid Pele $120k to tie his shoes before the 1970 FIFA final match #SportsBiz #sportsmarketing #Marketing #sports https://t.co/OiBlj3s25h" / Twitter](https://pbs.twimg.com/media/El5SuFgW0AArJ3y.jpg)
Twitter 上的Maher Safi:"PUMA paid Pele $120k to tie his shoes before the 1970 FIFA final match #SportsBiz #sportsmarketing #Marketing #sports https://t.co/OiBlj3s25h" / Twitter
![Pele was paid huge $120,000 just to tie his laces at 1970 World Cup due to furious Adidas-Puma row | The Sun Pele was paid huge $120,000 just to tie his laces at 1970 World Cup due to furious Adidas-Puma row | The Sun](https://www.thesun.co.uk/wp-content/uploads/2022/12/f693db7d-72b6-4277-b920-60ff2157e62b.jpg)
Pele was paid huge $120,000 just to tie his laces at 1970 World Cup due to furious Adidas-Puma row | The Sun
![2-1973-034-Pele-034-Puma-Soccer-Shoes-Vintage-Print-Advertisements | Soccer shoes, Puma, Soccer boots 2-1973-034-Pele-034-Puma-Soccer-Shoes-Vintage-Print-Advertisements | Soccer shoes, Puma, Soccer boots](https://i.pinimg.com/736x/63/92/b2/6392b2ace61d9e72b6967b79847495d9.jpg)
2-1973-034-Pele-034-Puma-Soccer-Shoes-Vintage-Print-Advertisements | Soccer shoes, Puma, Soccer boots
![Puma broke the 'Pele Pact' and paid the Brazilian icon $120,000 to TIE HIS LACES | Daily Mail Online Puma broke the 'Pele Pact' and paid the Brazilian icon $120,000 to TIE HIS LACES | Daily Mail Online](https://i.ytimg.com/vi/ZpYlGhsAXLE/mqdefault.jpg)
Puma broke the 'Pele Pact' and paid the Brazilian icon $120,000 to TIE HIS LACES | Daily Mail Online
MotherSoccer on Twitter: "PUMA Classics #PUMA #borussiamonchengladbach #cruyff #Ajax #kempes #pele #maradona #classics #brand #1970s #1980s #Retro https://t.co/Xi07SFvYQU" / Twitter
![Il était une fois… Pelé et Puma - Retour sur l'affaire des lacets et le coup de pub légendaire - SportBuzzBusiness.fr Il était une fois… Pelé et Puma - Retour sur l'affaire des lacets et le coup de pub légendaire - SportBuzzBusiness.fr](https://www.sportbuzzbusiness.fr/wp-content/uploads/2022/10/Pel%C3%A9-refait-ses-lacets-en-1970.png)